RELATIONSHIP WITH CATTLE BREEDERS
JBS develops several actions to contribute to the enhancement of management processes and the development of good social-environmental practices in its value chain, which also results in quality gains for the raw material offered to the Company.
Since it thinks of its suppliers as business partners, programs are developed as a way to add value and knowledge to its supply chain. Some of them are described below.
The tool adopted in Brazil joins raw material quality management and communication with the breeder, combining technical parameters such as weight, age of animal, fat finishing and gender with a policy on bonus for quality.
Brazilian program targeted at enhancing the managerial skills from mid-sized livestock breeders, responsible for supplying 300 to 2,000 animals per year. It offers a set of tools to support the increase in efficiency from all links of the beef production chain, from the livestock breeder to the end consumer.
CONEXÃO FRIBOI WEBSITE
The website Conexão Friboi has the goal of improving the Company’s relationship with livestock breeders, suppliers or not to JBS in Brazil. The tool promotes discussions, disseminates relevant contents, and helps the producers improve their business. Additionally, it facilitates the access to JBS, informing the parties interested in establishing partnerships about the Company’s Culture and way of working.
GIRO DO BOI PLATFORM
It includes a website with content targeted at livestock breeders, profile in social networks, and a daily TV show in Brazil. Aired by Canal Rural, the program “Giro do Boi” is a reference for the industry professionals.