The company launched the product in March for sales on the domestic market and distribution to the main international markets.
São Paulo, February 16, 2017 – In March, JBS Australia will begin processing its first certified organic herd, which will be sold under the new Acres brand. The meat will be produced at the Rockhampton plant in Queensland and will serve the Australian and principal international markets. For example, this brand will serve both the food service as well as retail sectors in the US.
“Over the past decade, we have changed our focus in order to develop even stronger brands that are more closely aligned with our domestic and international customers’ expectations. Our decision to launch an organic beef product will help us serve rising demand in this niche market and increase our international competitiveness”, said Brendan Tatt, commercial manager at JBS Australia.
Organic beef is produced on certified farms that comply with strict environmental and animal handling regulations. JBS has been producing natural/organic meat on its other global platforms since 2010.
JBS is one of the world’s leading food industry companies with approximately 235,000 employees in over 20 countries. The company owns a portfolio of brands that are acknowledged for their excellence and innovation, such as Doriana, Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift and others, serving over 300,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best corporate governance and sustainability practices throughout its value chain and its operational management focuses on guaranteeing high food quality and safety and animal welfare.
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