The campaign will run for three months, representing a renewal of the vow’s promises to retailers
and consumers and will include daily prizes, concluding with a R$ 1 million draw
São Paulo, June 6, 2019 – Seara has announced its largest promotion ever: Seara House. The original Portuguese title “Casa com Seara” is a play on the words House and Marriage, in a reference to long-lasting relations, trust and partnership. As part of the three-month promotion, Seara will be giving away shopping vouchers on a daily basis and a total of three houses, one house every month. At the end of the campaign, Seara will be holding a draw to give away a cash prize of R$ 1 million.
After investing in heavily quality, the Seara House campaign is the crowning event marking the brand’s recent successes. In its #NãoÉSóSobreComida (It’s Not Only About Food) campaign, Seara has brought a new meaning to quality and highlighted the importance of relationships.
“The Seara House mega-promotion is another opportunity for the company to showcase its diverse product portfolio, generate knowledge and reward its consumers. The name we chose has double meaning: on one hand at the houses we are giving away, and on the other, the symbolism of the way consumers marry our brand”, said José Cirilo, Executive Director of Marketing at Seara. The director also said that “we have been inspired by trust and togetherness that exist between a couple to symbolize a renewal of vows, either between the company and its consumers or its retailers customers”.
The Company has invited a number of famous couples to lead in the campaign. Rodrigo Faro and Vera Viel star alongside Otaviano Costa and Flávia Alessandra who will be the campaign’s spokespeople and ambassadors, reaching out to customers across several platforms. Sabrina Sato and Duda Nagle join Camila Queiroz and Klebber Toledo are the campaign’s digital influencer couples, alongside others the company expects to announce soon.
To take part in the campaign, simply spend at least R$ 15.00 per receipt* on any Seara product. Everyone who registers will receive a lucky number that will be entered into the draw for the three houses – one per month – and the final R$ 1 million prize. And you can double your chances buying products from the Seara Easy Bake, Lasagnas Seara, Seara Ham and Seara Hamburgers ranges! Instant prizes of up to R$ 500.00 can also be won every day when you register.
A robust 360° strategy will air on cable and free to air TV, digital and CRM channels, as well as contributions by influencers and point of sale marketing activities, will be used to promote the campaign created by WMcCann and Sunset and at Score points of sale, .
The Seara House campaign has received a SEFEL Authorization Certificate and will run nationwide from July 1 to September 30, 2019.
*After purchasing any Seara product worth at least R$ 15.00 per receipt, visit the campaign website, register your personal details, the receipt number, the type of product you purchased and the total amount spent on Seara products.
**For every R$ 15.00 you spend.
SAC 0800 472 425
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.