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Customers who buy two Seara Lasagnas and register their receipt on the activation website

will get four months Sem Parar free of charge


Sao Paulo, May 17, 2019 – As part of a unique partnership, Seara Alimentos is launching the “Você Sem Parar com Seara” (‘No Stopping You with Seara’) promotion. Sem Parar (a Brazilian electronic car tagging company whose name translates as No Stopping) is convenient, avoids queues and makes it easy to park and fill your car. The dynamic is simple: consumers buying two or more Seara Lasagnas per receipt will receive four months* of Sem Parar Urbano free of charge, to use however they like as gas stations, drive-thrus, parking lots or toll booths. The campaign will run from May 10 to July 10 at over 5,000 physical outlets in thirteen Brazilian states and the Federal District.

With Seara Lasagna, customers get used to getting the best without having to wait! Taking part is simple and even better, everyone wins:


1. But two Seara Lasagnas on one receipt and keep the proof of purchase:

2. Register your receipt on this website:;

3. Win four months* of Sem Parar Urbano.

“Practicality and no queues – that’s the motto for this promotion. We are happy to announce our first partnership with Sem Parar. The goal, in addition to underlining the Company’s commitment to quality and innovation, is to generate consecutive purchases, increasing volumes per trip”, said José Cirilo, executive director for Marketing at Seara Alimentos.

The “Você Sem Parar com Seara” promotion is only valid for purchases of two or more Seara Lasagnas per receipt; it is not cumulative; the promotion is valid for anyone who register correctly on the campaign website and until stocks last at participating retailers. The campaign is being organized with our partners in the Federal District and the following 13 states: Alagoas, Bahia, Espírito Santo, Goiás, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Paraná, Pernambuco, Santa Catarina, São Paulo, Rio de Janeiro and Rio Grande do Sul.

*Promotion valid from 5/10/2019 to 7/10/2019 for the entire Seara Lasagna range. The first month is proportional and runs to the end of the month registration takes place. Rewards are valid for purchases of two or more Seara Lasagnas registered on the same receipt. The promotion is not cumulative and has been registered with SECAP.



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About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.