Sao Paulo, May 07, 2019 – Seara Alimentos will unveil this year’s biggest new products at the APAS Show 2019, considered the largest supermarket food, beverage, hygiene, equipment and technology fair in the world, which is being held from May 06 to 09 at Expo Center Norte, in São Paulo. This year, in addition to welcoming renowned chefs such as Claude Troisgrois and Dalton Rangel, who will share a few recipes with guests at “Kitchen Show”, Seara Alimentos will also unveil new categories introducing a range of distinctive products to its portfolio, all of which uphold the brand’s traditional quality standards.
The highlights include Seara Nature, a range offering products that only use natural preservatives to meet clean label requirements; Seara Organic Chicken, a complete and innovative range made from animals fed with a balanced, vegetable-based diet with 100% organic, non-transgenic corn and soybeans coupled with vitamins and minerals; the Incredible Seara Gourmet Burger, a vegetarian burger with the same flavor and texture as real meat, but made with 100% vegetable protein; and the new Bacon Seara Gourmet range, offering premium products, several cuts and types of superior quality bacon made using carefully-chosen raw materials and unique production processes.
“Seara Alimentos constantly invests in innovation, technology and global trends, not just in food, but also in services that add value to customers’ culinary experiences and provide high quality products. Our portfolio is constantly growing and, with the new products unveiled at APAS, we will continue to pioneer several product categories”, said José Cirilo, executive Marketing director at Seara Alimentos.
According to Cirilo, “the Company is investing in products that reflect customers’ demands, providing options that cater to various profiles and occasions”.
Seara Alimentos highlights at the APAS Show 2019, located in the Green Hall:
A brand new Seara range that meets the market’s clean label requirements, offering products that contain no artificial preservatives. Made with only a few well-known, select ingredients, the range is aimed at people who believe a natural diet is the best way to lead a healthy life, without giving up the pleasures of food. There are eight new products formulated using only natural ingredients, such as rosemary, celery and acerola extracts, which are preservatives and do not change the product’s flavor.
SEARA ORGANIC CHICKEN
The Seara Organic Chickens receive a balanced, vegetable-based diet made from 100% organic, non-transgenic corn and soy, with added vitamins and minerals. The chickens are not given any hormones or growth inducers, as per Brazilian legislation, and have total freedom to express their natural behavior and free access to outside areas during the breeding process. They also receive special care from a team of technicians and veterinarians who ensure the best animal welfare practices are implemented.
They follow parameters set out in the Organic Handling Plan, based on sustainability and which guarantees traceability across the production chain. All products have IBD certification that recognizes organic products at national and international levels.
The packaging is carefully developed with 100% recyclable material, representing another step forwards in sustainability.
Seara Gourmet is the premium range from Seara Alimentos. The portfolio has superior quality products, made with selected meat, the best raw materials and uses innovative processes, providing products with a distinct texture and flavor, in addition to cold cuts imported from Italy.
The Seara Rotisserie range is the first to offer chilled ready meals in Brazil. The brand will launch a new subcategory this year, the Seara Rotisserie Fit, offering fitness-inspired products and some dishes with chicken from the Seara DaGranja range, which are preservative free and raised on 100% vegetable feed.
Seara Alimentos is the first and only Brazilian company to use the Power Vac technology that employs a powerful vacuum while the meal is still being prepared at the factory, preserving the flavor and freshness of the ingredients without the need to add preservatives, food coloring or flavorings. The entire range is made using products that can be found in consumer’s kitchens and must be stored in the refrigerator. The dishes are easy to heat in the microwave and are ready to eat when the packaging whistles, or within four minutes.
A traditional handcrafted range, Eder is known for its select ingredients, distinct flavors and craft products, offering improved quality. This year, the brand will introduce several innovations, including a fresh visual identity, but will continue to focus on the brand’s values and its traditional quality.
Eder Charcutarie Range
The range includes hand crafted Sausages produced in small quantities, using high quality raw materials and processes that emphasize the best flavors.
Facebook and Instagram: @eder.alimentos
Hans is a traditional brand of cold cuts and sausages made using original German recipes. Since 1997, it is well-known for its rigorous production process that provides consumers with very high quality food and unique flavors.
Facebook and Instagram: @hans.alimentos
Buona Italia is a brand specializing in cold cuts made from the best Italian recipes. The products are made with the highest quality meats and fresh spices that go through several processes to guarantee surprising flavors and textures.
Facebook and Instagram: @buona.italia
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.