parallax background



Sao Paulo, September 21, 2018  Seara has partnered with Oxford, the biggest ceramic and porcelain tableware maker in the Americas, and will be rewarding customers through its “Collect and Win” system. The initiative began on the 11th of this month and runs until November 11 at 35 supermarkets and hypermarkets in the city of Sao Paulo and across the state.

For each R$ 15.00 spent on any of the brand’s products, customers receive a sticker to add to their Collect and Win cards. When they have collected 10 or more stickers, they can exchange them at the point of sale for Oxford products such as serving dishes, cups, plates and ceramic pans.

Rewards can be claimed by simply presenting the card with the requisite number of stickers for the item the customer would like. Rewards can be claimed at any participating store. Rewards are subject to availability.

Seara has selected a number of items customers can exchange their stickers for. They include:

  • 10 stickers – loop serving dish (34.5 x 25.5 cm);
  • 15 stickers – set of six cups and saucers;
  • 30 stickers – set of six 26 cm dinner plates;
  • 40 stickers – small ceramic pan (1.3 L – Solaris Range).

Seara is constantly innovating and in addition to offering products under its Q for Quality flag, it is also trying to surprise customers with promotions and partnerships that further enrich the customer experience.

“Our goal with this promotional initiative is to provide regional supermarkets with a different type of activity that encourages product purchases and builds customer loyalty with stores taking part in the promotion”, said Rafael Palmer, Domestic Market Marketing and Trade Marketing director for Industrialized Products.

To find out more, find participating stores and read the regulations, visit the website, call us on 0800 200 5014 or email us at


Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996