São Paulo, August 22, 2019 – Created to surprise, the Seara Gourmet Incredible Burger is made using non-transgenic soybeans and contains beetroot, garlic and onions. The new 100% vegetable range from Seara Alimentos will add value to the Company’s portfolio and captivate consumers with its incredible flavor, texture and appearance, despite being entirely vegetable based. The Incredible Burger is tender and succulent, perfect for everyday meals.
According to José Cirilo, executive director of Marketing at Seara Alimentos, the Company developed its own formula. “We acknowledged that we needed options for people who do not eat animal protein. After two years of research involving substantial investment, working with highly qualified experts, we created an exclusive formula to add vegetable-based products to our portfolio and meet growing market demand. We wanted to innovate and make sure our consumers received high quality products. The Incredible Burger is vegetable based and, as the name implies, it is incredible, with its surprising texture and flavor”, said the executive.
Exclusive to Seara Gourmet, the range includes products made from selected raw materials that appeal to the most demanding palates. The burgers are made in Brazil, frozen and include 27 grams of protein in each 155 gram unit. In addition to the Seara Gourmet Incredible Burger, initially available in the states of São Paulo and Rio de Janeiro, the range also offers the Mushroom Mix Burger, which was launched a few months ago and is another alternative traditional burgers in the Company’s portfolio.
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Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.
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