São Paulo, November 30, 2020 – Seara announced on Monday (11/30) having concluded the acquisition of the margarine and mayonnaise assets of Bunge Alimentos. Following the transaction, the Company moves into second place in the Brazilian margarine market, with a 35.5% market share.
The acquisition adds seven strong high value-added brands to Seara’s portfolio: Delícia, Primor, Gradina, Salada, Ricca, Cremosy and Cukin. Seara already owns the Doriana and Delicata brands.
The Company is incorporating three plants – in São Paulo (SP), Gaspar (SC) and Suape (PE) – strategically positioned in the southeast, south and northeast regions of the country, enabling nationwide distribution. Around 1200 employees will also be absorbed.
The deal is expected to add R$ 1.2 billion to the annual revenue of Seara, a subsidiary of JBS. Present in 16 countries, JBS is the world’s second-largest food company.
“The acquisition strengthens Seara’s position in the margarine market in Brazil and will offer consumers innovation and more quality options”, Wesley Batista Filho, CEO of Seara and JBS América do Sul asserted.
Present for more than 64 years in Brazilian homes, Seara has one of the food industry’s most diversified portfolios – with options ranging from animal protein (chicken and pork) to ready-to-eat meals, margarines, pizzas, cold meats, quick snacks, sausages and plant-based protein, the latter represented by the Seara “Incredible” range, leader in its segment and the only one on the Brazilian market offering beef-flavored, 100% plant-based products obtained from the “i. biomolecule”, a company exclusivity.
Complementing the global portfolio are the Seara, Seara Gourmet, Seara Nature, Seara DaGranja, Seara Turma da Mônica, Big Frango, Marba, Massa Leve, Doriana, Primor, Delicata, and Salada brands, among others. Currently, the Company offers thousands of products around the world. It exports to more than a hundred countries and holds international certifications of excellence in production. In the first half of 2020, Seara rolled out various products in different segments. For the year-end festivities, for example, it has launched the organic version of the Fiesta special chicken, combining tradition and innovation.
JBS is the world’s second-largest food company and the largest in animal protein. With a global platform diversified by geography and type of products (poultry, pork, beef and lamb), the Company has over 245,000 Team Members in production units and offices on all continents, in countries like Brazil, the United States, Canada, the United Kingdom, Australia, and China, among others – in Brazil, there are over 145,000 Team Members, making the company one of the country’s largest private employers.
Worldwide, JBS offers an extensive portfolio of brands recognized for excellence and innovation: Swift, Pilgrim’s Pride, Seara, Moy Park, Friboi, Primo, Gold’n Plump, among many others, which find their way every day onto the tables of consumers in 190 countries. The Company is also currently investing in correlated businesses like leather, biodiesel, collagen, personal hygiene and cleaning, natural casings, solid waste management solutions, recycling, metallic packaging and transport.
JBS conducts its operations focused on the high quality and safety of its food products, and it adheres to best sustainability and animal welfare practices throughout its value chain. The Together for the Amazon program is part of this commitment. Besides fostering the sustainable development of the Amazon biome, promoting the conservation and sustainable use of the forest, it also incorporates improvements in the quality of life of the population living there, as well as the development of new technologies for preserving the environment. With the implementation of a blockchain platform, unrivalled in the animal protein sector, it will extend control not only over the direct suppliers of JBS, but also over their suppliers.