Sao Paulo, July 18, 2019 – Seara works in a disruptive industry and continuing its mission of delivering the best and most innovative products, packaging and services to its consumers, the Company is proud to announce it is sponsoring the innovative, networking-oriented Whow! Festival, which is being held in São Paulo from July 23 to 25. One of Brazil’s biggest business innovation events, this edition is expected to attract four thousand visitors.
Seara will be an exhibitor, with a stand presenting its innovative portfolio, particularly its Seara Nature products (a range that only use natural preservatives), its Seara Organic Chicken (free-range chicken fed a balanced, 100% vegetable and organic diet) and the Incredible Seara Gourmet Burger (a vegetable-based hamburger made from non-transgenic soybeans, beetroot, garlic and onion).
“Our position on the market has been to link innovation with quality, increasing the efficiency of Seara’s marketing activities and adopting new technologies, platforms and communication formats. This is why we believe that being at Whow! is a major opportunity to showcase our expertise”, said José Cirilo, executive director for Marketing at Seara Alimentos. The executive will also be taking part in a debate as part of the panel on “Innovation, Change and Results: Models, references and practices that lead to successful innovation”.
Seara, an award-winning, consistent and innovative company
Seara will be receiving the Whow! Innovation Award for the most innovative company in the “Food” category at the end of the festival’s first day. The award, which is organized by the Grupo Padrão and the Padrão Intelligence Center and is now in its second edition, identifies companies and institutions that produce consistent, incremental and disruptive innovation by focusing on a new generation of ideas that benefit consumers, the economy and society.
The award assessed the Company’s innovations in packaging, marketing positioning and merchandising, as well as its sustainability credentials, as Seara Alimentos was the first company in the world to be receive the World Health Organization food biosafety certificate. Some of its new products were directly responsible for this achievement, such as the products and ranges that will be promoted at the festival: Seara Nature, Seara Organic Chicken and the Incredible Seara Gourmet Burger.
Whow! 2019 – Innovation Festival
The panel Seara will be on: Innovation, Change and Results: Models, references and practices that lead to successful innovation.
Date: July 23
When: 5.50 pm to 6.30 pm
Where: ARCA – Av. Manuel Bandeira, 360 – Vila Leopoldina, São Paulo (SP)
Full event program: www.whow.com.br/programacao
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996