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The Company will be organizing tastings for various products during the fair


Sao Paulo, March 12, 2019 – Seara Alimentos is an exhibitor at the first edition of ANUFOOD Brazil, which runs until March 14. The Brazil edition of the event is being organized by Koelmesse, which also produces Anuga, the food industry’s biggest event in Germany, and the São Paulo edition is an opportunity for Brazil food manufacturers and producers to focus on expanding into domestic and international markets.

Seara has a 150m² kiosk (stand 300 on street 2) where it will be offering 19 tasting options from its portfolio, including the Seara Gourmet, Seara DaGranja, cold cuts, sausages, lasagnas’, poultry, pork and Seara Rotisserie ranges, as well as its latest release, Seara Rotisserie DaGranja. The Seara Rotisserie range was voted 2018’s Most Innovative Food Product at the Fi Innovation Awards, an event organized by FISA (Foodingredients South America) and the most important award in Brazil for the South American food ingredients, products and supplements industry.

“For Seara, being here at one of the world’s biggest business fairs is an opportunity to expand our partnerships and align our strategy with customers. This synergy is very valuable because it helps us continue improving the buying and consumption experiences for Seara brand consumers”, said José Cirilo, executive Director of Marketing at Seara Alimentos. “We will be using ANUFOOD as a platform to showcase some of the products in our portfolio and a number of our most recent innovations, which cater to every consumer category with products that can take center stage in any number of consumer occasions”, added Cirilo.

ANUFOOD, an event for distributors, wholesalers, supermarkets, restaurants, bars, hotels and transformers, will be hosting exhibitions, presentations and seminars. Visitors will be able to share experiences, find out more about recent product launches, discover consumer trends, learn about the future of food safety and discover best industry practices.

[+] About ANUFOOD Brazil
Date: March 12-14, 2019
Time: 10 a.m. to 7 p.m.
Place: São Paulo Expo – Rodovia dos Imigrantes Km 1,5 – Vila Água Funda, São Paulo – SP