São Paulo, October 30, 2019 – Novaprom, the ingredients unit at JBS Novos Negócios, and the Orkila Group, a distribution company operating in 35 countries, will be exhibiting at the 2019 Gulfood Manufacturing – Dubai, the largest processed foods and beverage event in the Middle East. The fair is expected to attract 1.6 thousand suppliers from 60 countries presenting the industry’s latest advances.
Exhibitors include the largest regional ingredient producers for the region’s food and beverage industry. Novaprom, the world’s largest bovine collagen producer, will exhibit products such as powdered and fiber collagen and functional systems tailored for the foodstuff industry.
Walter Lene, managing director at Novaprom, which has pioneered bovine collagen production in Brazil and is certified to serve the international food market, said attending the event is paramount for the Company’s regional plans.
“We are expanding our reach in the Middle East, beyond Asia and Africa. That is why we are looking for partners that are able to maximize local business opportunities, particularly on the halal market, where we set the bar for traceability, which is particularly important here”, said Lene.
Gulfood Manufacturing 2019 runs until October 31, at the Dubai World Trade Center in Dubai, part of the United Arab Emirates.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 275,000 customers of more than 190 nationalities worldwide. The Company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies. The Company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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