São Paulo, October 22, 2018 – NovaProm and Natural Casings, two companies belonging to JBS Novos Negócios, will be making their first appearance as exhibitors at AGROPRODMASH 2018, which was held in Moscow, Russia, in October. The companies shared a stand where they showcased products and built closer ties with their customers.
Walter Lene, NovaProm director, noted that despite significant competition in Russia, it offers significant commercial opportunities for the Collagen and Ingredients division, which is why the decision was made to attend the event.
“NovaProm offers ingredients solutions for the food industry, which is precisely what the fair focuses on. Being here gives us the opportunity to build stronger relationships and strengthen our brand on the Russian market”, he said. NovaProm also took the opportunity to present its new visual identity, which was unveiled earlier this year.
Alexandre Lago, Natural Casings manager, explained that this was a significant chance to better understand the Russian market, one of the largest consumers of beef casings. “Natural Casings is one of the world’s biggest casings manufacturers. We need to be at an event of this importance to showcase our products, identify market trends and build closer ties with our customers”, he said.
Over 800 companies exhibited at AGROPRODMASH 2018, which attracted visitors from 60 countries.
About Natural Casings
The world’s largest producer of natural cattle-based casings in the world operates to processing units in Brazil, in Goiânia (GO) and Ituiutaba (MG). These units supply some of the biggest companies in the world, serving highly demanding customers and markets for a variety of casing products, such as salami and sausages. Internationally recognized because of their supply capabilities as well as product quality and traceability, all raw materials are controlled from source and selected and calibrated by specialists, which is all part of their market-leading structure. Some of the business unit’s output includes non-food products, such as raw materials used to manufacture cords for musical instruments, tennis rackets and surgical stitches.
Founded in 2002, NovaProm is the world’s leading manufacturer of beef collagen. The company can produce 5,000 thousand tons of collagen and 4,000 thousand tons of functional ingredients for processed products each year. The company serves customers in Africa, Latin America, North America, Asia, Europe and Oceania. It offers three product ranges: Novapro, in fiber or powder format, a high functionality collagen that meets strict international quality standards and was developed for meat and other food derivatives to provide improved texture, succulence and stability. Novapro Functional Systems, functional systems that offer additive solutions, natural and synthetic ingredients and an extensive collagen-based range. and NovaPro Hydro, a hydrolyzed beef collagen mainly indicated for use as a food supplement. The company recently reformulated its brand to strengthen factors that reinforce its health and well-being messages and explain how science is behind the healthy nutrition we obtain from food, under the slogan “Bringing Proteins and Ingredients to Life”.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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