São Paulo, October 30, 2019 – The Nelore Quality Circuit stage held in Vilhena (RO) posted some impressive figures. According to the Brazilian Nelore Breeders Association (ACNB) and its Rondônia branch (ACNR), 1,293 animals from 14 regional livestock breeders were assessed. The Nelore Quality Circuit is organized by the ACNB and sponsored by Friboi and Matsuda Sementes e Nutrição.
“Out of the 1,293 animals we assessed in Vilhena, 94.1% had up to four permanent incisor teeth and 57.4% had up to two. Average animal weight was 21.3 arrobas and 47% presented medium and uniform carcass finishing”, said Gustavo Callejon, a technical advisor at the ACNB and the person responsible for the assessments.
After the assessments, Alceu Elias Feldmann took home Gold for best Male Carcass lot. Ana Maria Moraes Pinto de Almeida Prado won Silver and Nadir Razini took Bronze.
Nelore Quality Circuit
The Nelore Quality Circuit, which is organized by the Brazilian Association of Nelore Breeders (ACNB), supports and promotes pure-bred meat and genetics to help increase productivity for Brazilian cattle farmers. The initiative gauges producers’ results based on their local environment and production system.
First held in 1999, this year’s circuit, which is also sponsored by Matsuda Sementes e Nutrição Animal, has grown to include 26 stages across 10 states. The Circuit is set to assess a record 20 thousand carcasses by the end of the year.
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
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