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Vacina, Peão! (Vaccinate, cowboy!) starts on November 1 and will focus on helping livestock breeders

throughout  the country properly apply the vaccine


Sao Paulo, October 31, 2018 Tomorrow (11/01), JBS will begin the third round of its Vacina, Peão! (Vaccinate, cowboy!) campaign. The objective is to inform livestock breeders across the country how to properly vaccinate against foot and mouth disease, helping to reduce risks that could affect the entire beef production chain.

The campaign gives simple, clear and fun instructions on the four basic steps required to properly apply the vaccine: (1) vaccinate at the base of the neck, (2) vaccinate subcutaneously, (3) use the right needle, which must be in good condition, (4) don’t rush vaccination.


The company will focus mainly on social media, with information explaining the importance of each step during vaccination. Exclusive profiles on Facebook and Instagram are the platform the company plans to use to distribute new content every day. Additionally, anyone looking for additional information can visit the Vacina Peão! website, created exclusively to host booklets, presentations and leaflets ready for download and printing. This material highlights the basic aspects of correct vaccination.

“Livestock breeders are increasingly connected, therefore the third phase of our campaign will be fully digital”, said Fabio Dias, Livestock Breeder Relationship manager at JBS Carnes. The executive also noted that standardizing vaccine application techniques is increasingly important because mistakes could result in meat being rejected, which would have a major financial impact across the production chain, among other issues.


Since the first phase began in November 2017, campaign videos have received 800 thousand views on social media.



About JBS
JBS is one of the world’s leading food industry companies with approximately 220 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal Welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.


Corporate Communications Department
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