Sao Paulo, November 14, 2018 – On December 2, during the 4th edition of the Team Penning for Good at the Barrinha Farm, JBS is organizing the “Ribs for Good” charitable event to benefit the Hospital of Love in Barretos, a leading world center for oncology. The barbecue, which is being organized in the city of Espírito Santo do Pinhal, in the interior of São Paulo, will be a “barbecue pit” style event and the company will be donating 1.5 tons of beef ribs. The goal is to raise funds to treat cancer patients by selling tickets for R$ 110 each.
A number of celebrities have confirmed they will be attending, including Barretos champion Leandro Baldisera and country singers Sorocaba, Bruna Viola and Rio Negro.
“It is really gratifying to help this great event for the Hospital of Love in Barretos. Thousands of people are treated free of charge every day and receive world-class, certified quality treatment. The “Ribs for Good” event will symbolically mark our 2018 engagement with the Agriculture Against Cancer campaign. It will also helps us prepare to make a further commitment to the cause in 2019. Our commitment is to help raise funds to save lives”, said Eduardo Pedroso, executive director of Sourcing at JBS
To do a good deed while enjoying a top-flight gastronomic experience, simply buy a ticket at the event’s official website. Anyone who would like to help but is unable to attend can purchase quotas for between R$ 50 (fifty Brazilian reais) and R$ 200 (two hundred Brazilian reais).
Since the beginning of the year, JBS has been engaging its suppliers to contribute R$ 1 (one Brazilian real) to the organization per head of cattle sold to the Company through the “Agriculture Against Cancer” campaign.
SERVICE | “Ribs for Good”
Where: Fazenda Barrinha – Espírito Santo do Pinhal – SP
When: Sunday, December 02.
Time: 11 am to 5 pm.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
Corporate Communications Department
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