Sao Paulo, September 26, 2018 – JBS has developed a project focusing on partner livestock breeders which involves distributing kits with handling flags, a poster and a booklet illustrated with guidelines to help day-to-day farm work that involves cattle. Twenty thousand units will be distributed to farmers across Brazil.
“Animal wellfare is a very important issue for us, as consumers and society want producers to take a more responsible approach to animals. We have developed several initiatives to raise awareness and inform our suppliers to present strategies and techniques that reinforce the care taken with animals and guarantee production and sustainable efficiency for producers”, said Fabio Dias, Livestock Breeder Relationship director at JBS.
Developed with support from the Animal Ecology and Etiology Study and Research Group (Etco Group) at UNESP – Jaboticabal, the material suggest taking steps that promote animal and human welfare – from birthing calves to transportation, as well as help reducing production losses, improving meat quality and increasing commercial opportunities by winning over even the most demanding markets.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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