Sao Paulo, December 14, 2018 – JBS was formally announced as a member of CIIE Exhibitors Alliance during the China International Import Expo (CIIE), considered China’s biggest business fair. The company has also been nominated as one of the vice-chairman members of the group among seven other representatives. The committee, whose associated companies are 20 major global players, is expected to be a platform for developing an environment supportive of new partnerships focusing on the Chinese market.
The group will also be tasked with generating ideas and suggestions for the upcoming editions of the event and providing a direct communication channel between these companies with the Chinese government at all levels.
During this year’s first edition of the CIIE, at the National Exhibition and Convention Center in Shanghai, Friboi, Seara and JBS Novos Negócios, exhibiting alongside JBS USA and JBS Australia, showcased their portfolios, focusing on added value products. The companies also took the opportunity to take an up-close view of their customers’ needs and requirements, prospect for new partners and offer solutions for a variety of sales channels in one of the world’s largest markets.
JBS’s growth strategy in China is focused on serving specific requirements of local customers, focusing especially on channel segmentation, such as B2B, food service, retail and e-commerce; as well as packaging and portioning. In addition to its wide-ranging portfolio of added value products based on different animal proteins, JBS also understands the complexities of the Chinese market and it has large-scale production facilities capable of meeting local demand.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation.JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal Welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area.
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