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The event takes place on June 10 and 11


São Paulo, June 10, 2019 – On June 10 and 11, over 500 animals will take part in the 6th stage of the 2019 Nellore Quality Circuit at Friboi’s Rio Branco (AC) plant. The Circuit is organized by the Brazilian Nelore Breeders’ Association (ACNB), with support from Friboi and Matsuda Sementes e Nutrição Animal. This phase is being organized alongside the Rondônia Nelore Association (Anacre).

“The Circuit rates producers’ results in each region, based on local conditions and production system characteristics”, said André Locateli, ACNB executive manager. The Nelore Quality Circuit was set up in 1999 to assess and support Nelore cattle genetics and meat quality and help increase Brazilian livestock farmers’ productivity. Each phase of the Circuit focuses on early finishing and ideal weight and fat finishing.

“The partnership between Friboi and the ACNB will help strengthen Nelore breeding and Brazilian cattle farming in general and the NQC is a great opportunity to showcase the quality of Acre’s cattle nationwide. All cattle farmers are invited to participate”, said Eduardo Pedroso, executive director of Sourcing at Friboi.

“Acre has approximately 3 million head of cattle. According to estimates, around 80% are Nelore”, said Marcelo Lemos de Sousa, President of Anacre. “Having a stage of the Circuit here in this state will obviuously help to improve local cattle farming”.

Any livestock farmer can take part in the Nelore Quality Circuit. ACNB members will have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba based on carcass characteristics and farm eligibility. The next stage is scheduled for June 13 and 14 in the city of Porto Velho (RO).

About Friboi
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands.  The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production units in Brazil.


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