São Paulo, October 14 2019 – Friboi’s Prepared Foods area is getting ready for the next edition of MUFSO (The Multi Unit Food Service Operators Conference), one of the food service industry’s main fairs which is being held in the US from October 14 to 16. During the event, US customers will be introduced to the Company’s recently launched international platform called Swift Food Service – www.swiftfoodservice.com – which was specially developed for the food service industry.
The Company decided to take part in the event because of the opportunity the US market represents. The US food service industry generates around US$ 587 billion, according to figures from Euromonitor*. The Company’s stand, carrying the Sampco/JBS seal, has been designed to give visitors an opportunity to find out more about the Company’s multi-protein portfolio, which includes beef and poultry products.
Friboi’s US food service offerings are based around the Swift and Sampco brands, the latter offering a more ethnic twist, focusing on dishes from other countries, such as Mexico. All products carry the Supply Chain Certificate, certifying compliance with the highest quality, sustainability, traceability, animal welfare and other standards.
This will be Friboi’s first time exhibiting at MUFSO, which is being held in Denver, Colorado. The fair, a long-standing event, will be celebrating its 60th anniversary and is expected to have over 100 exhibitors.
*Market size by value: measures food service sales to the end consumer
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
Corporate Communications Department
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