São Paulo, February 04, 2019 – Friboi’s Maturatta brand of matured meat cuts for barbecuing grew 33% on the domestic market in 2018, assisted by rising demand for “gourmet” meats.
The brand, which has been on the market for more than 20 years, consolidated its position throughout 2018.It gained the preference of customers at major retail chains across the country and made gains in June and July, when the World Cup was being played, continued its good performance into August (Father’s Day) and set successive sales records, overtaking the monthly target of 2 thousand tons from October onwards in order to meet rising demand.It set a new record in December when it produced 2.3 thousand tons.
Last year also saw Maturatta take its first steps onto the international market with initial exports to Angola, Africa, over the last two months of 2018.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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