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Business unit will showcase its main brands at the event, higlighting the 1953 Friboi premium range


Sao Paulo, March 11, 2019 – Friboi will be an exhibitor at the first edition of ANUFOOD Brazil, a food and beverage – food service –  industry business fair which is being held in Sao Paulo from March 12-14. The Company will have a 150 m² stand where it will be showcasing the excellence and variety of its extensive portfolio of products and brands, including the Friboi, Maturatta Friboi, Reserva Friboi, Do Chef Friboi and 1953 Friboi ranges. 

“We believe it is important to be at standout events like ANUFOOD, because Sao Paulo is a very important market for Friboi and its brands. The event will also attract many customers from around the country and will be a great opportunity to strengthen relationships with our current partners and prospect new business for the Company”, said Ailton Firmino, Friboi’s executive director.

1953 Friboi


During ANUFOOD, Friboi will be focusing on its 1953 Friboi range, which was unveiled in January 2018 to meet growing demand for premium, high quality beef. The company believes the event is a major opportunity to showcase its products and further grow the brand, which was initially available only in Sao Paulo and Rio de Janeiro, but is now on shelves in over 5,400 sales outlets across 15 Brazilian states.

“We are confident that higher added value products will be one of the biggest trends at the fair. As a result, we remain committed to our strategy of increasing avilability of the 1953 Friboi brand, which already has a portfolio of 50 different cuts, across Brazil to serve demanding consumer tastes”, said Firmino.

1953 Friboi products are made from European cattle breeds. In addition to its raw material sourcing controls and the high quality standards, all its production processes benefit from advanced technologies, standardization and best cut selection. The range currently serves both the retail and food service segments and is also available on foreign markets.


Interaction and tasting area


Friboi is organizing an initiative that has become one of its trademarks during industry events, offering visitor the chance to experience the high quality of its products first hand: Barbecue Time. The company will be organizing a traditional meat barbecue where guests will have an opportunity to try out the Company’s various types of meat.

ANUFOOD is being held at São Paulo Expo and is open from 10 am to 7 pm on March 12 to 14. Friboi will be at stand 300, which it will share with Seara Alimentos, located on street 2.



About JBS
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.


Corporate Communications Department
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