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During the event, more than 100 people, among teachers and students, will learn about the day to day work at a farm and demystify “fake news” related to agribusiness



Sao Paulo, September 10th 2019 – Next Saturday, September 14th, the AgroDay will be held at Fazenda Filadélfia, in Campo Verde (MT). The initiative, promoted by Instituto Farmun, has the goal of offering school students an immersion of knowledge about the day to day life in agribusiness, with high technology, at a farm prepared to offer this exchange in a fun and technological way.

With support from Friboi, Elementary and High School teachers from Cuiabá and Várzea Grande and students from Campo Verde will go on a guided tour of the farm and receive specific content about the Agriculture and Cattle Breeding cycle. The attendees can clarify their doubts and demystify the “fake news” related to agribusiness, favoring a true social perception about this sector.

“We support several initiatives from our suppliers, always aiming at contact and proximity with them. This event, however, is different: it is one of the few times that we see cattle breeders talking to people from the cities, clarifying to teachers how the agribusiness really operates. We will give more subsidies for these teachers to educate students from public schools in Cuiabá and Várzea Grande. We are very excited with this initiative by Instituto Farmun,” comments Fabio Dias, director of Relations with Cattle Breeders at Friboi.

During the visit, relevant issues faced by the sector will be observed, become a base for scientific works to be developed by the attending students, and exposed in agricultural science fairs for a championship of projects related to agribusiness. The winner student will receive a six-month exchange scholarship in the United States.


About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.


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