São Paulo, September 9, 2019 – This year, Rondônia will host another two stages of the Nelore Quality Circuit in the cities of Vilhena (October 14 and 15) and Pimenta Bueno (October 16 and 17). Sponsored by the Brazilian Association of Nelore Breeders (ACNB) and its Rondônia branch (ACNR), the initiative will be held at local Friboi plants.
The cities of São Miguel do Guaporé and Porto Velho, both in Rondônia, hosted previous Circuit stages in May and June, respectively. Regional breeders can contact the plant and register animals for slaughter (see contact details below).
“The Circuit is a crucial tool for assessing animals, the production system, animal handling and the genetics employed by breeders. We can help producers achieve the standard the slaughterhouse is looking for by supplying detailed information on animal carcass age, weight and fat cover, providing better prices to breeders and increasing the quality of meat that reaches consumers’ tables”, said Nabih Amin El Aouar, president of ACNB.
All cattle breeders, ACNB associates or otherwise, can participate in the Nelore Quality Circuit, regardless of herd size or production focus. Lots of 18 animals or higher can be enrolled. ACNB members will also have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba based on carcass characteristics and farm eligibility.
“Friboi is very pleased with the results we have achieved to date. The 2019 edition, the first one we are supporting, is set to be the biggest ever Nelore Circuit”, said Fábio Dias, Friboi’s Farmer Relations director.
“The top three male and female lots will receive trophies”, said Nabih. In addition to the trophies, the best male and female lots will also receive 500 kilos of mineral supplements from sponsor Matsuda Sementes e Nutrição Animal.
Registration information – To participate in the Nelore Quality Circuit, producers must contact local Friboi plants directly: Call (69) 3322-2222 to contact Rogério in Vilhena, and (69) 3451-0912 to contact Eduardo in Pimenta Bueno. For further inquiries about the initiative, please visit www.nelore.org.br.
Nelore Quality Circuit – Created in 1999, the Circuit strengthens and promotes Nelore genetics and meat and helps increase Brazilian livestock productivity. This year, the initiative will bring 26 stages to 10 Brazilian states and assess over 20 thousand animals.
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
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