São Paulo, June 12, 2019 – Over 500 animals will be coming to the seventh phase of the Nelore Quality Circuit which is being held on June 13 and 14 at the Friboi plant in Porto Velho (RO). The Circuit is organized by the Brazil Nelore Breeders’ Association (ACNB), with support from Friboi and Matsuda Sementes e Nutrição Animal. This phase is being organized alongside the Rondônia Nelore Breeders’ Association (ACNR).
“The Nelore Quality Circuit was created by the ACNB in 1999 to assess and promote Nelore cattle genetics and meat quality to help increase Brazilian cattle farmers’ productivity. The initiative evaluates farmers’ results based on their individual situations and production systems”, said André Locateli, the ACNB”s executive manager.
Today, 80% of Brazil’s 215 million head of cattle are Nelore. “This is why we need to keep investing and increasing the quality of the meat we produce. By improving the production process, we can breed young animals that achieve the ideal weight and fat finishing for slaughter”, said ACNR president José Macedo da Silva.
“The Friboi partnership with the ACNB has been very positive. The 2019 edition of the Nelore Circuit is clearly going to be the biggest ever. This will help strengthen not just Nelore, but Brazilian cattle farming as a whole”, said Eduardo Pedroso, Friboi’s executive director of Sourcing. “The Porto Velho stage is a great opportunity to showcase the level of quality local farmers can achieve”, he added.
Any livestock farmer can take part in the Nelore Quality Circuit. ACNB members will have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba based on carcass characteristics and farm eligibility. The following phase is scheduled for June 21 and 22 in the city of Colíder (MT).
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production units in Brazil.
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