São Paulo, August 23, 2019 – Two markets that jointly are worth over 1 trillion dollars based on figures from Euromonitor*. This is the current context of the food service industry in the United States (US$ 587 billion) and European Union (US$ 537 billion), which led to the Friboi Prepared Foods department to launch a dedicated platform initially designed for North American and European customers, but which could include other regions at some point in the future.
The www.swiftfoodservice.com website will be unveiled before the end of the month, providing a positive outlook for the JBS beef department’s future international expansion. The main highlight is the section focusing on the multi-protein portfolio – beef and poultry products – which was developed to cater to customers in both markets. Users will be able to access information on every product, including technical details and regional availability.
Information on the portfolio products will be available in ten different languages for customers across the United States and Europe, including: Portuguese, English, Spanish, French, German, Italian, Dutch, Danish, Swedish and Finnish. The website will also provide direct contact details for JBS international offices located in Belgium, the Netherlands and the United Kingdom, in Europe, and a Sampco branch in the United States. The website has a responsive web design and includes sections dedicated to the Company’s timeline and the Sustainability, Social Responsibility, Food Safety and Animal Welfare areas, among others.
“The website launch strengthens the Friboi Prepared Foods strategy of building a stronger value chain. Through our new channel, we will be able to meet all our customers’ requirements in the European Union and the United States with our innovative solutions and high quality products”, said Renato Costa, Friboi president.
The Swift brand will handle Friboi’s food service operations in both markets, while the Sampco brand, operating in the United States, will be given a stronger role as an ethnic brand focusing on dishes from other countries, like Mexico. All products carry the Supply Chain Certificate, confirming the comply with the highest quality, sustainability, traceability, animal welfare and other standards. Products for the European Union and the United States will be made at the Friboi plant in Lins, in the countryside of the state of São Paulo.
The official website launch will take place at two international fairs: Anuga, which is being held between October 5 and 9 in Cologne, Germany; and MUFSO 2019, which is being held from October 14 to 16 in Denver, Colorado, USA. Friboi will have a stand to welcome customers and prospect for new partners at both events.
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
Corporate Communications Department
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