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Comunication

FRIBOI BAHIA HOST THE FIRST STAGE OF THE NELORE QUALITY CIRCUIT IN THE NORTHEAST REGION

The event will be held on November 5 and 6 in Itapetinga (BA)

 

São Paulo, November 05, 2019 – The Brazilian Association of Nelore Breeders (ACNB) and its Bahia branch (ABCN) are organizing the first stage of the 2019 Nelore Quality Circuit in the Northeast region of the country. The stage will take place on November 5 and 6 at the Friboi plant in Itapetinga (BA).

“We have great hope for the way livestock farming is developing in our state. Although farmers were affected by a period of dry weather, breeders are once again investing in high quality meat production. This is the ideal time to host the Nelore Quality Circuit, as demand for exports is rising. The event is a critical part of efforts to strengthen the industry”, said Paulo Lisboa, president of the ABCN.

Widely recognized for the success of the local farming industry, western Bahia is increasing investment in cattle farming. The state currently has almost 220 cattle breeders and 2,000 head of mostly Nelore cattle, Brazil’s most popular breed.

In addition to providing local farmer with insights into the strengths and weaknesses of their production systems, the Nelore Quality Circuit also rewards producers presenting the best carcass lots. The Nelore Quality Circuit is organized by the ACNB and sponsored by Friboi and Matsuda Sementes e Nutrição.

How to Enrol

To take part in the Nelore Quality Circuit, producers must contact Friboi directly. Call (77) 3221-1206 to contact Eduardo at the Itapetinga plant. For further inquiries about the initiative, please visit http://www.nelore.org.br/CircuitoNelore

Nelore Quality Circuit

Created in 1999, the Circuit strengthens and promotes Nelore genetics and meat and helps increase Brazilian livestock productivity. This year, the initiative will bring 26 stages to 10 Brazilian states and assess over 20 thousand animals.

 

 

About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.

 

JBS
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996
imprensa@jbs.com.br