São Paulo, October 28, 2019 – The Nelore Quality Circuit stage held at the Friboi’s Pimenta Bueno plant, in Rondônia, assessed 584 animals. 432 were males and 152 were females. The results were announced by the Brazilian Nelore Breeders Association (ACNB) and the Rondônia Nelore Breeders Association (ACNR).
“Nine cattle farmers took part in the Pimenta Bueno event after investing in their herds to improve their quality. This stage was of particular interest because of the age of the animals we assessed”, said André Locateli, executive manager at ACNB.
67,4% of assessed male animals had up to 2 permanent incisor teeth, with an average weight of 19.7 arrobas. Females weighed an average 13.5 arrobas, while 97,3% had up to 2 permanent incisor teeth, and 62.6% had deciduous teeth.
After the assessments, Alceu Elias Feldmann took Gold for best Male Carcass lot. Eduardo Garcia won Silver and Daniel Aiello Sartor took Bronze.
Best female carcass lot went to João Bosco Altoe Júnior. Eslei Rodrigues de Souza won Silver and Valdir Heinzen took Bronze.
The gold medal winners received 500 kilos of Matsuda mineral supplements which will be delivered to their farms by the company’s technical experts.
Nelore Quality Circuit
The Nelore Quality Circuit, which is organized by the Brazilian Association of Nelore Breeders (ACNB), supports and promotes pure-bred meat and genetics to help increase productivity for Brazilian cattle farmers and is sponsored by Friboi and Matsuda Sementes e Nutrição Animal. The initiative gauges producers’ results based on their local environment and production system.
“This year’s Nelore Quality Circuit has already assessed over 16,000 animals from more than 180 producers across 20 stages”, said André Locateli.
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
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