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Brand will host Bologna Mortadella tastings during the event and
makes partnerships with exhibitors for use of the product in delicious dishes


Sao Paulo, September 12 2019 – Buona Itália, brand specialized in traditionally Italian cold cuts, supports the 1st Festival of Mortadella and Artisanal Beer in Sao Paulo. Promoted by Selo Paixões Paulistanas, the event is held on September 14th and 15th at Centro de Eventos Sao Luís, where the brand has a personalized ambience with the tasting of its flagship product, the Bologna Mortadella. With free entrance and expectation to welcome guests from all over Brazil, the festival attendees can also taste the product in the booths from other exhibitors – it will be the main ingredient of different dishes, such as the mortadella with cheese crisp and mortadella-stuffed rondelli.

“People in Sao Paulo are used to using a delicious mortadella in generous sandwiches, as well as in delicious cold cut tables in meetings with family and friends. With a differentiated flavor and nice texture, our Bologna Mortadella is as delicious as Italian mortadellas and pleased the taste buds of Brazilians. For those who like good gastronomy and have no plans for the weekend, the festival is an excellent program,” says Sérgio Mobaier, Diretor Executivo da Buona Itália.

The Traditional Bologna Mortadella is developed with top-quality pork and beef, speck (speck is also pork, I would remove it), and seasoned with natural ingredients such as white pepper, cilantro, garlic, ginger, nutmeg, among others. With artisanal production, it is cooked slowly to guarantee soft texture and irresistible aroma. With approximately 20 cm of diameter, the product from Buona Itália allows large slices, ideal for general sandwiches or cold cut tables.

Visitors at the 1st Festival of Mortadella and Artisanal Beer in Sao Paulo can also explore other flavors at the same site, since there will be other three events simultaneously, also free: the 2nd Festival of Cannoli in Sao Paulo, the 1st Strawberry Festival at Paulista Avenue, and the Festival of Minas Flavors in Sao Paulo.

Buona Itália supports the 1st Festival of Mortadella and Artisanal Beer in Sao Paulo
Date: September 14th and 15th (Saturday, noon to 8 PM, and Sunday, 10 AM to 6 PM)
Place: Centro de Eventos São Luís – Rua Luís Coelho, 323, Bela Vista, Sao Paulo/SP
Brand booth: located at the event pavilion’s entrance, near the booths of salt dish exhibitors.

About Buona Itália
Buona Itália is the brand by Seara Alimentos specialized in traditionally Italian cold cuts. Targeted at Brazilians who love a good, typical product from Italy, the brand has a seal of guarantee of original recipes and takes tradition seriously. With top-quality ingredients, fresh seasoning and processing stages that guarantee surprising flavors and textures, its typical recipes grant unique flavors to dishes. Its current portfolio is comprised of Bologna Mortadella, Pancetta, Copa Ham, Whole Italian Salami, and Roma Deli Ham.


0800 472 425


About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.


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