São Paulo, December 3, 2018 – The end-of-year festivities are nearly here and the traditional mayonnaise salad (with or without raisin) will once again be center stage. Looking ahead to the celebrations with family and friends, Bordon, Brazil’s brand leader in the canned protein segment, has unveiled the new visual identity for its mayonnaise salad with chicken and vegetables (potato, carrot and peas). Now in a 170 gram pouch version, the product is available from Brazil’s major retailers.
“The packaging, which already includes the new Bordon logo, is more practical and convenient for end consumers. Ideal to be eaten straight away, the mayonnaise salad is highly versatile and can be used as a side dish, a snack or even a filling for wraps and sandwiches”, said André Amorem, Prepared Foods executive at JBS Carnes.
Retail outlets will be supplied with display boxes that also carry the brand’s new visual identity.
Created in 1953 to offer preserved foods in the Northeast region, Bordon is available throughout the country offering ready-to-eat products such as beans, chicken, ham, feijoada, meat balls, tripe, ribs with manioc and sausages, all of which are high quality and easy to prepare.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996