pecuária transparente

pecuária transparente

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Blockchain platform developed by JBS begins operation

pecuária transparente

New development allows suppliers of JBS to register of their own suppliers to enable compliance with the socioenvironmental criteria for breeding beef cattle in the Amazon Biome

São Paulo, April 28, 2021 – April saw the start of an essential phase in the implementation of the project that will enable ground-breaking advances in the traceability of the beef cattle production chain in the Amazon Biome. This month, registration began of producers on the Transparent Livestock Farming Platform, a tool which, using blockchain technology, will make it possible to extend, to suppliers of its suppliers of cattle for the industry, socioenvironmental monitoring with security of the data, reliability and producer engagement.

Signing up is voluntary. Beef cattle producers whodirectly supply JBS, the food company sponsoring the initiative, will list their suppliers of animals on the platform developed by specialized company Ecotrace. As the platform is an open one, other companies within the industry can use the system.

The data will be sent electronically for validation by Agri Trace Rastreabilidade Animal, the system of the CNA (Brazilian Confederation of Agricultura and Livestock Farming). Once authorized by the producer, the CNA checks if the list of suppliers is complete.

Companies accredited on the platform, like Agrotools, will process the socioenvironmental compliance analysis based on the same criteria currently used by JBS, in an agreement with the Federal Prosecution Office (MPF), to check for the existence of:

  • deforestation, respecting the Brazilian Forest Code,
  • invasion of indigenous lands or environmental conservation units,
  • hard labor and
  • use of areas embargoed by IBAMA.

The outcome of the analysis will be sent directly to the JBS supplier who, for the first time, will be able to view socioenvironmental compliance throughout his entire supply chain. This means they will be able to develop plans to mitigate risks and engage in actions that help producers to regularize their situations when necessary.

JBS will nothave access to sensitive information, only to the consolidated analysis of its suppliers. Thanks to blockchain technology, it will be possible to maintain the commitment to the confidentiality of third-party information.

A fundamental part of the project isa supply chain engagement strategy to accelerate thecompliance comply with the socioenvironmental standards. All beef cattle suppliers of JBSwill sign up to the program by the end of 2025.

This is also the deadline, according to the Net Zero 2040 commitment announced by JBS, for the Company`s beef cattle supply chain, including its suppliers` suppliers, to be free of illegal deforestation in the Amazon Biome andthe other biomes in Brazil by 2030. The world`s second-largest food company and global leader in protein has made a commitment to zero the balance of its greenhouse gas emissions across its entire, diversified value chain, reducing the intensity of direct and indirect emissions and offsetting all residual emissions.

The Net Zero target of JBS includes the company`s global transactions, covering farm farmers and other suppliers, in addition to clients, in its efforts to achieve net zero emissions in 2040. That is why monitoring its entire production chain in the Amazon is a fundamental part of the JBS strategy on the path to Net Zero.

The Company hopes that by the end of the year the Transparent Livestock Farming Platform will have registered producers who have a total turnover of 1 million animals.

Robust and secure tool

Since the launch of the Together for the Amazon Program in September of last year, the company has worked towards developing a robust and secure tool based on blockchain technology and capable of handling a complex task, given the magnitude of the beef protein production chain. This period also saw the development of the Green Offices model, which is now operational.

For more than ten years, JBS has successfully monitored all its beef cattle supplier farms for the Company using a satellite imagery system considered one of the best and most sophisticated in the industry. Monitoring includes over 540,000 km² (or 54 million hectares, greater than the size of Germany), and evaluates 60,000 potential supplier farms every day. Based on this system, more than 11,000 properties have already been suspended for not complying with the JBS Responsible Raw Material Procurement Policy.

It is the world’s largest program of its kind, and an industry benchmark for its efficiency and innovation. The data the system gathers are independently audited. The most recent audit confirmed that 100% of the company’s direct purchases of beef cattle were compliant with its strict policies on the acquisition of raw materials.

Inclusion process with the Green Offices

For Renato Costa, CEO of Friboi, the Transparent Livestock Farming Platform, which is open to any farmer, will contribute to the industry’s visibility regarding preservation of the Amazon Biome and the development of increasingly sustainable livestock farming. “We are very confident. We want this to be an inclusion process that assists all producers”, says the executive.

With this objective, the Company has set up 13 Green Offices at processing units scattered the length and breadth of the country: in Marabá and Redenção (PA), Porto Velho and São Miguel do Guaporé (RO) and another six in Mato Grosso: Alta Floresta, Barra do Garças, Confresa, Diamantino, Juara and Pontes and Lacerda. The initiative has also arrived in Goiânia and Mozarlândia (GO) and Campo Grande (MS). The teams will primarily help the suppliers of the suppliers to regularize their environmental status.

“Monitoring the entire beef cattle supply chain is a complex task and a challenge for the entire sector”, explains Renato Costa. For Márcio Nappo, the company’s Sustainability Director, “JBS is contributing with a robust solution based on a continuous improvement approach”.

Now, JBS is pushing ahead with its objective to take this same control to the farms that provide calves and feeder cattle to its suppliers. This is a huge challenge for the industry. Therefore, this work is a decisive step that will benefit the entire production chain.

To access the Transparent Livestock Farming Platform: 

About JBS
JBS is the world’s second-largest food company and the largest in animal protein. With a global platform diversified by geography and type of products (poultry, pork, beef and lamb), the Company has over 250,000 Team Members in production units and offices on all continents, in countries like Brazil, the United States, Canada, the United Kingdom, Australia, and China, among others. In Brazil, there are over 145,000 Team Members, making the company one of the country’s largest private employers. 

Worldwide, JBS offers an extensive portfolio of brands recognized for excellence and innovation: Swift, Pilgrim’s Pride, Seara, Moy Park, Friboi, Primo, and Just Bare, among many others, which find their way every day onto the tables of consumers in 190 countries. The Company is also investing in correlated businesses like leather, biodiesel, collagen, personal hygiene and cleaning, natural wrapping, solid waste management solutions, recycling, metallic packaging and transport.

JBS conducts its operations focused on the high quality and safety of its food products, and it adheres to best sustainability and animal welfare practices throughout its value chain. The Together for the Amazon program is part of this commitment. Besides fostering the sustainable development of the Amazon biome, promoting the conservation and sustainable use of the forest, it also incorporates improvements in the quality of life of the population living there, as well as the development of new technologies for preserving the environment. With the implementation of a blockchain platform, unrivalled in the animal protein sector, it will extend control not only over the direct suppliers of JBS, but also over their suppliers.