Sao Paulo, September 20, 2018 – Next weekend will see the first edition of Churrasco do Teló at the Tauá Hotel & Convention Atibaia, and the 1953 premium brand, part of the Friboi ® portfolio, will be responsible for the meat served at the event. It is a typical, southern-style barbecue and participants will be given the opportunity to taste and try out the high quality of the products, which are widely recognized for their tender and succulent cuts.
“This will be the first major activation for the 1953 brand, which was launched at the start of the year and focuses on the premium segment. We believe in the potential of this niche market and want to ensure consumers have better access to this type of product. Churrasco do Teló will be a unique opportunity to present a high quality product to a demanding and high experienced audience, said Ailton Firmino, executive director of Sales at JBS Carnes.
Churrasco do Teló will also have a 1953 Lounge, a separate area where guests can try out the rump steak, flank steak and rib eye. A traditional ground-grilled rack of ribs, an indispensable item at any barbecue in southern Brazil, will also be served during the singer’s show.
1953 is a reference to the year JBS was founded and the launch is part of the Company’s 65th anniversary celebrations. The brand was created to being high quality, premium beef that was previously restricted to boutiques and the food service sector directly to end consumers. The raw materials available in the 1953 portfolio are controlled from source and the production process uses the highest possible quality standards.
Under the slogan “The Evolution of Taste”, 1953 has 14 cuts produced using more refined standardization and trimming. The products are currently available at over 900 supermarkets nationwide.
Friboi’s Academia da Carne, a platform that offers information about beef, courses and cooking tips, as well as a wide range of recipes from well-known Brazilian cooks, will cover the event. At the www.academiadacarne.com.br website, users can also access the Barbecueometer, which calculates the ideal amount of meat and drink for a barbecue with family and friends.
Created by Som Livre, in partnership with Brothers, in 2018, the project will create a single package offering a unique experience with a range of activities using the resort’s leisure infrastructure, a large barbecue and lots of music. The show, which will be presented in an intimate format in the swimming pool area, will include a look b ack at Michel’s career, including hits such as “Ai Se Eu Te Pego”, from the start of his career and “Por Trás da Maquiagem”, his most recent single, which includes Marília Mendonça. “I am so happy to be a part of this very different show, where I will be close to the fans. A great day out with a barbecue and music is something I really enjoy. I hope everyone has a lot of fun”, said Michel.
One of the project’s objectives is to bring the audience closer to the artist. “Churrasco do Teló will allow Som Livre to develop a very promising, direct partnership with one of Brazil’s biggest artists. We will be providing high-quality production so the artist can perform in a fun, informal space with the pressures and limitations of a traditional show. The guests at Tauá Atibaia will be able to get really close to the artist, which will create a very intimate atmosphere, almost as if it were a family occasion. They can also enjoy all the entertainment available as the resort. This means Churrasco do Teló has everything to be an unforgettable weekend”, said Bruno Graça Mello Côrtes, the executive responsible for shows at Som Livre.
“The Som Livre partnership is very important. Som Livre is a well known brand among Brazilian and international artists, which allowing us to offer culture and leisure together in one place, which reflects our approach very well because our resorts are here to be enjoyed by the whole family”, said Lizete Ribeiro, commercial and marketing director of the Tauá Chain.
Anyone interested in Churrasco do Teló (which runs from September 21 to 23) in Atibaia can now purchase packages that include accommodation (breakfast, lunch and dinner), the barbecue and an exclusive show. For more information, click on the link or call (11) 4416-5009. Among the facilities and advantages available when purchasing is the option to pay in up to 5 installments and include two children under eight in the package free of charge.
3 pm – Check-in
7 pm – Welcome Party
7 am to 10 am – Breakfast
12 pm- 1953 Lounge opens (barbecue)
1 pm – Studio 4 Band
3 pm – Michel Teló show and opening of Fogo de Chão BBQ Station
5 pm – DJ
8 pm – Event ends
7.30 pm to 10 pm – Dinner
12 pm – Check-out
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
Corporate Communications Department
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