Brazil’s first major food company to offer a full range of vegetarian products, Seara and NoMoo, a vanguard Brazilian foodtech in the manufacture of fermented cashew nut cheeses and yoghurts, have teamed up to launch a ground-breaking product on the market: the beef-flavor Incrível Escondidinho, with 100% plant-based ingredients and cheese produced by NoMoo.
The Seara Incrível product range has accompanied the evolution of the food market and consumers increasingly in search of alternatives to comprise their daily diet, but who refuse to give up flavor and quality in food. To that end, the guidance for the brand is to invest 2% of its sales revenue in innovation. And it was precisely the focus on innovation that brought together Seara and NoMoo in a co-creation model, the only one of its kind in the world. This is the first time that a foodtech and a major food company have joined forces to offer a frozen product directly to the end-consumer.
Incrível Lab – an Innovation Hub
The collaboration between Seara and food startups like Nomoo arose from the Incrível Lab, a ground-breaking innovation hub in Brazil exclusively plant-based focused. The laboratory anticipates global trends and accompanies the world’s most advanced foodtechs.
The Incrível Lab is home to specialists in technology and innovation for the development of the Company’s new projects, using the expertise and talent of well-known chefs, scientists and startups to endorse the knowledge and science. In addition, with support from Google, a committee of specialists is working to identify consumer demands.
One of the laboratory’s key creations is the Biomolecule i. Exclusive technology patented by Seara, the molecule guarantees flavor and texture similar to those of traditional products using natural ingredients in plant-based products.
The Seara Incrível range currently consists of seven plant-based products with the flavor and texture of meat made from plants and enriched with iron and vitamin B12, free of lactose and derivatives of eggs and milk and zero trans fats. Another exclusive factor is that the products contain non GM grains. The product range is available from restaurant chains, in stadiums and major retailers. The products are also available in Seara Store (lojaseara.com.br), an e-commerce that functions with geo-localization and operates with leading retail chains and delivery apps.