Seara Alimentos’ range of chilled ready meals will be served at an interactive venue
with product tastings at one of Brazil’s biggest technology events
São Paulo, February 12, 2019 – Seara Alimentos is one of the sponsors of the 12th edition of the Campus Party Brazil, one of Brazil’s biggest technology events, where it will be showcasing its most recent innovation. Seara Rotisserie, a range of chilled ready meals, will be offering visitors an interactive experience between February 12 and 17.
“Seara Alimentos strives to bring customers the best, highest-quality food, which is why we are excited to unveil one of our most recent innovations. Seara Rotisserie is the first range of chilled ready meals in Brazil using the exclusive PowerVac technology, which keeps food fresh without using preservatives, and the Campus Party is the ideal venue to present it to an audience that understands everything about technology”, said José Cirilo, executive director of Marketing at Seara Alimentos.
Seara Rotisserie will be available at two separate areas, which have been developed to improve interaction with event visitors, over the six days of the Campus Party, with its Open Space (which is open to the general public), where a robot will be handing out product sampling vouchers, and the Space Lounge (for paying event visitors) where several microwaves will be available to demonstrate the PowerVac technology and offer visitors an product tasting opportunities. Seara Rotisserie has also invited Youtubers williangORDOx and Muca Muriçoca to try out the technology, which is exclusive to Seara in Brazil. 120 thousand people are expected to visit the stand that is open to the public, with another 12 thousand frequenting the closed venue.
The Seara Rotisserie range is the first to offer chilled Ready Meals in Brazil. The PowerVac technology uses a valve that is inserted into the packaging during the production process to create a powerful vacuum that naturally preserves food without the need to use additives or preservatives, keeping food fresh and tasty. The Seara Rotisserie range also recently won the FI Innovation Awards prize for Most Innovative Food Product in 2018 and the Major Packaging Cases Award, organized by the EmbalagemMarca magazine.
Seara has been on Brazilian shelves and dining tables for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of natural pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready to eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts, Ingredients and Vegetables, Pizzas, Sausages and the special Seara Monica’s Gang brand.