English-language websites will be developed for food service customers and end consumers
Sao Paulo, January 2, 2019 – Seara, one of Brazil’s biggest exporters of chicken, pork and prepared foods, has just launched two English-language websites for international customers. Seara International was developed mainly for end consumers, while Seara Professional focuses more on the food service segment.
“Seara has been growing its share of the export market and the website launch is an opportunity to increase our visibility among international food service customers, as well as the many consumers who see our products on supermarket aisles around the world”, said Seara CEO Joanita Maestri Karoleski.
The www.searainternational.com website presents the Company’s portfolio across all main categories, such as chicken pork and turkey cuts and prepared foods such as nuggets, sausages, hamburgers and chilled and frozen ready meals, among others. It also recounts some of the Company’s background and provides an overview of its operational values, such as Seara’s focus on quality and its animal welfare, sustainability and compliance practices.
The www.searaprofessional.com presents the same information, but is more focused on the food services market. This website’s main difference is the section showcasing the Seara food services portfolio, with special ranges available to serve our commercial partners in many global regions.
The websites are also available in Portuguese and will soon be available in Spanish. The websites will help the company improve its communications with customers abroad and strengthen the brand’s footprint in these markets. Seara products are currently available in over 90 countries worldwide.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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