SEARA LAUNCHES A COMPLETE ORGANIC CHICKEN RANGE

The organic chicken portfolio arrives on the Brazilian market, adding value to the production chain and

offering attractive options to consumers who want a healthier diet

 

São Paulo, August 16, 2019 – Seara Alimentos presents another significant product launch: Seara Organic Chicken, a complete range of 100% organic products with the brand’s signature Q for Quality. All chickens are free range and hormone free – as required by Brazilian legislation –, and are fed an organic, non-transgenic and plant-based diet. The chickens receive special care in accordance with the best animal welfare practices.

 

“Seara, a chicken specialist, is a long-standing investor in solutions that ally innovation and technology to offer consumers a selection of products that reflect the main global trends. This range reflects the quality and credibility of our poultry products, which are crucial factors in a fast-growing market. We offer an even more enticing portfolio for our consumers who are looking to purchase unique products and want to live a healthier lifestyle”, said José Cirilo, executive director of Marketing at Seara Alimentos.

 

This new range also comes in innovative, 100% recyclable packaging.

 

More information on new products

 

The Seara Organic Chicken is bred in accordance with the parameters in the Organic Handling Plan, from the Ministry of Agriculture, Livestock and Supply, which guarantees traceability across the production chain and ensures we implement the necessary environmental measures required for this type of sustainable operation. All products in the range carry the IBD Organic seal from IBD Certificações, the largest certification organization in Latin America which audits and monitors the entire production process.

 

The birds have complete freedom to express their natural behavior during their breeding process, including access to outside areas. Every Seara Organic Chicken receives a balanced vegetable diet, made with 100% organic, non-transgenic corn and soy, with added vitamins and minerals. The birds do not receive any hormones, growth promoters or additives, as required by Brazilian legislation, and receive all the care they need from a team of technicians and veterinarians who use best animal welfare practices.

 

Discover all the products in the new Seara Organic Chicken range.

 

  • Frozen Cuts Range: Breast Cuts, Breast Strips, Sassami, Thigh and Leg Quarter Filets, Leg Quarters, Half Wings and Wings, all produced using IQF (Individually Quick Frozen) technology, individually frozen and available in 100% recyclable ziplock packaging. All products weigh 600 grams, offering greater convenience and practicality.

 

  • Trays: Breast Filet, Leg Quarters, Heart, Gizzard and Liver, packaged in 100% recyclable trays weighing 600 grams, which avoid the need to weight the product at the checkout and provide great value for money.

 

  • Clean and Frozen Whole Chicken: these vacuum-packed products weigh approximately 1.8 kilograms and are ideal for making family gatherings even more special. The packaging is attractive and 100% recyclable.

 

 

 

0800 472 425

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About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.

 

JBS
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996
imprensa@jbs.com.br