São Paulo, February 7, 2019 – Anyone visiting Sonda Pompéia (R. Carlos Vicari, 155 – Pompéia), in São Paulo (SP), has another good reason to go shopping. Seara Gourmet, a premium range by Seara Alimentos, and supermarket chain Sonda have set up a dedicated venue to sell four sandwich options, each using a different cut of meat from the Seara Gourmet brand. This is a pioneering initiative in the Brazilian food industry.
“We are showcasing the variety of our Seara Gourmet range, which has a series of versatile products for different types of consumers and occasions to make those special moments in life even better”, said José Cirilo, executive director of Marketing at Seara Alimentos.
The venue offers freshly-made sandwiches and recipes prepared using carefully chosen ingredients that provide a unique flavor. Customers can also find ready-made options, available in a cold storage display alongside other products from the Seara Gourmet range. The portfolio includes the famous Pork Ribs with Barbecue Sauce, Sliced Loin with Barbecue Sauce, Angus Burgers, Breaded Chicken Burgers, Mushroom Mix Burgers, Pepper Mix Burgers, Traditional Hamburgers, Rump Cover Burgers, Meatloaf, Cold Cut Platters (with Capocollo, Parma Ham and Salami), Sliced Capocollo, Sliced Parma Ham, Veal and Garlic Sausages, Veal and Herbs Sausages, Veal and Pepper Sausages, Tuscan Sausage with Spices, Frankfurt Sausages, Schüblig Sausages (Bock style) and Weiss Sausages (white).
“Partners like Sonda give our Company the opportunity to provide consumers with new experiences with different ways of using the premium range made by Seara Alimentos”, said Nelson Teixeira, executive Commercial and Trade Marketing director at Seara Alimentos.
These are the options available at the Seara Gourmet venue in Sonda Pompéia:
- Seara Gourmet Parma Sandwich (R$ 13-15*): 12 grain bread, 55g of Seara Gourmet Parma Ham (recommended serving), buffalo cheese, salt, rocket, olive oil and black pepper;
- Seara Gourmet Royal Ham Sandwich (R$ 9-10*): Semi-Italian bread, 70g of Seara Gourmet Royal Ham (recommended serving), buffalo cheese, olive oil, rocket and black olives;
- Seara Gourmet Smoked Ham Sandwich (R$ 5-7*): Australian bread, 100g of Seara Gourmet Smoked Ham (recommended serving), chili pepper jam, rocket and tomato;
- Seara Gourmet Mortadella Sandwich (R$ 5-7*): Croissant, 60g of Seara Gourmet Mortadella, rocket and olive oil.
*Prices may vary according to the amount of meat weighed when the sandwich is made.
Seara has been on Brazilian shelves and dining tables for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of natural pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready to eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts, Ingredients and Vegetables, Pizzas, Sausages and the special Seara Monica’s Gang brand.