SEARA UNVEILS NEW PRODUCTS AT NATURALTECH FAIR 2019

The Company will be exhibiting at the fair its Nature and Organic Chicken ranges

and also the Incredible Seara Gourmet Burger 

 

Sao Paulo, May 31, 2019 – Seara Alimentos unveils its latest innovations at Naturaltech 2019, which will be held at the Anhembi Expo Hall between June 5 and 8. Now in its 15th edition, the healthy eating, supplements, natural products and health fair is organized by Francal Feiras. 

 

The new products that will be on show include Seara Nature, a range offering products that only use natural preservatives to meet clean label requirements; Seara Organic Chicken, a complete and innovative range made from animals fed a balanced, vegetable-based diet with 100% organic, non-transgenic corn and soybeans coupled with vitamins and minerals; and the Incredible Seara Gourmet Burger, a vegetarian burger with the same flavor and texture as real meat, but made with 100% vegetable protein.

 

These new products underline the brand’s commitment to continue investing in innovation in line with global trends in food and services to offer more culinary experiences and a wide range of high-quality products for every occasion.

 

Seara highlights at Naturaltech 2019:

 

SEARA NATURE

 

A brand new Seara range designed to serve demand for clean label products that contain no artificial preservatives. Made using only a few well-known and carefully selected ingredients, the range is aimed at people who believe a natural diet is the best way to lead a healthy life, but who want to continue enjoying all the pleasure food has to offer. There are eight new products made using only natural ingredients, such as rosemary, celery and acerola extracts, which are natural preservatives and do not affect flavor.

  • Hamburgers and Meatballs: made with 100% beef and enriched with super grains (linseed and chia);
  • Grain-Crusted Chicken Fillet: 100% DaGranja chicken breast with a grain-based crust (oat flour and linseed), not pre-fried;
  • Ham and Sausages: 100% turkey meat with natural spices.

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SEARA ORGANIC CHICKEN

 

Seara Organic Chickens receive a balanced, vegetable-based diet made with 100% organic, non-transgenic corn and soybeans with added vitamins and minerals. The chickens are not given any hormones or growth inducers, as per Brazilian legislation, and have total freedom to express their natural behavior and free access to outside areas during the breeding process. They also receive special care from a team of technicians and veterinarians that ensure the best animal welfare practices.

 

They follow the Organic Handling Plan, which focuses on sustainability and production chain traceability. All products have IBD certification that provides national and international certification for organic products.

 

The packaging has been carefully designed using 100% recyclable material, representing another step towards sustainability.

 

  • Individually Frozen Cuts, available in convenient, 600 gram, ZIP-lock packs, offering greater convenience:
    • Breast Fillet; Breast Strips; Drumstick and Thigh Fillets; Small Chicken Breast (Sassami); Chicken Wings and Thighs;
  • 600g Trays: 100% recyclable packaging:
    • Chicken Breast, Thighs, Drumsticks, Heart, Liver and Gizzard;
  • Vacuum-packed Whole Chicken: more appealing at the point of sale.

 

SEARA GOURMET

 

Seara Gourmet is the Seara Alimentos premium range. The portfolio includes superior quality products, made from selected meat and the best raw materials and uses innovative processes, providing products with a distinct texture and flavor, in addition to cold cuts imported from Italy.

 

  • Incredible Seara Gourmet Burger: created to surprise! A vegetarian hamburger with the same unmistakable flavor and texture of real meat. The burger is 100% vegetable, made with soy, beets, wheat, garlic and onion. Perfect for everyday meals, combining a healthy lifestyle with the pleasure of eating.

 

 

SAC 0800 472 425

www.seara.com.br

www.facebook.com/SearaBrasil

www.instagram.com/searabrasil

www.youtube.com/user/SearaBrasil

 

About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.