JBS expects to end the year exporting a total of 1.5 thousand tons of bovine collagen; this business unit is the world’s largest manufacturer of this ingredient
Sao Paulo, December 15, 2017 – Created in 2002, NovaProm – Collagen & Food Ingredients is celebrating its 15th anniversary with a 68% jump in its 2017 exports. The company has shipped around 1.5 thousand tons of product as it starts to open up new markets.
The unit expects to sell almost 2 thousand tons of bovine collagen abroad in 2018 as it continues to develop new markets. This would be 27% up on 2017.
Collagen can be used as a raw material to make products such as drugs and cosmetics, but it is also used by the food industry, mainly to make cold meats. The protein improves meat texture and makes it easier to slice, increases protein content and lengthens shelf life.
Walter Lene, a director at NovaProm – Collagen & Food Ingredients, hydrolyzed collagen, which is used in nutritional and healthy eating products, has seen a spike in sales. The industry is growing at around 10% annually. “In 2016, the global market was worth an estimated US$ 3.71 billion, a figure that should rise to US$ 6.63 billion in 2025, according to a report from Grand View Research, and market research and consultancy company”, he said. This is backed by rising demand for health care products, such as bandages, tissue engineering and bone reconstruction.
The market is also set to grow as the population ages and people start using products to strengthen bones and joints, rejuvenate the skin and repair cells.
Lene notes that the goal is to create a portfolio that contains all types of collagen with different proteins and continue growing the hydrolyzed segment. He said that today, industry is only using 50% of what collagen has to offer. “There is much more to explore and this requires research and development”, said the executive.
NovaProm – Collagen & Food Ingredients was created as part of an innovative project to invest in producing collagen fiber from cattle skin. Initially, the company focused on sales in Brazil, Mercosur and Europe, partnering with Unicamp and the Food Technology Institute (ITAL) to develop new products. “Up to 2010 we had just one product. The division grew, became technically more proficient and was able to explain the advantages of using collagen fiber in meat, processed meats and transformed products. We see this as a milestone in the company’s history”, said Walter Lene, a director at NovaProm – Collagen & Food Ingredients.
Investing in technology in a sector that is avid for innovation brought a number of operational benefits and at the start of the decade, the unit started to see demand from elsewhere: collagen for injectables. It responded by creating a new production line to make collagen powder, made of smaller molecules that could be injected.
NovaProm was the first collagen manufacturer in Brazil and is now the world’s largest manufacturer of the product. It accounts for 40% of global output and exports to over 30 countries. In addition to collagen, its biggest product, it also makes products for the condiments, meat and preservatives areas.
The division currently sells two major groups of products: Novapro, which is the entire collagen range, and Ingredients, which offers various blends to the food industry, “Within these two major groups, the company is development many more products, generally made-to-measure to meet specific requirements. The current portfolio contains over 100 options”, said Lene.
He went on to highlight Novapro Fiber (collagen in a fiber format), Novapro Pó (collagen powder) and Novapro Hidro (hydrolyzed collagen), which it started making in 2014.
Collagen is a non-allergenic animal protein that contains three amino acids: glycine, proline and hydroxyproline. The protein’s main characteristics are that it improves texture, reduces water activity, improves fat and liquid retention in foods, increase the useful life and boosts protein content.
JBS is one of the world’s leading food industry companies with approximately 235,000 employees in over 20 countries. The company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Doriana, Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 300,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best corporate governance and sustainability practices throughout its value chain and its operational management focuses on guaranteeing high food quality and safety and animal well-being.
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