NOVAPROM OPENS UP SOUTH AFRICAN MARKET

Exports being this month and are expected to reach 250 tons per year from 2020

 

Sao Paulo, May 17, 2018 – NovaProm – Collagen & Food Ingredients, a JBS Novos Negócios company and world leader in beef collagen production, has  finalized negotiations allowing it to start trading on the South African market. In May, exports begin with ten tons of fiber collagen and collagen powder being exported to South Africa and this figure is expected to reach 250 tons in 2020.

 

South Africa represents a significant opportunity for us to further expand our business, as it is in a strategic location and is currently one of the biggest economies on the African continent”, said Walter Lene, NovaProm director.

 

The move into this new market will further consolidate NovaProm’s international footprint. The company currently sells to all continents. Africa, Latin America, North America, Asia, Europe and Oceania. The product range being marketed is Novapro, available as collagen fiber that gives various food products an improved texture, particularly meat-based products; and powdered collagen, used in a vast range of applications, mainly injected products. 

 

Founded in 2002, NovaProm – Collagen & Food Ingredients is the world’s leading manufacturer of beef collagen. The company can produce 5 thousand tons of collagen and 4 thousand tons of functional ingredients for processed products each year. It has been certified to serve the global food industry, guaranteeing food quality and safety. The unit also produces and market food supplements through its Novapro Hidro range – hydrolyzed collagen offering high bioavailability when ingested.

 

About JBS
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.

 

JBS
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