JBS COUROS BRINGS HIGH ADDED-VALUE PRODUCTS TO SHOWTIME MARKET

Company invests annually in research to bring cutting edge solutions to the US market

 

Sao Paulo, June 7, 2018  JBS Couros, one of the world’s leading leather processing companies, will be attending the Showtime Market, one of the US furniture industry’s most important shows. This year, the Company will be showcasing around 20 high added-value articles with the leather already applied to several different models of armchair.

 

With this novel approach, customers will be able to feel the texture of the material used to make the furniture leathers and truly see its quality, high added value and many other characteristics, such as the products’ beauty and flexibility. The leathers – represented by around 200 SKUs available for immediate delivery on the US market – are compatible with a wide range of styles, from contemporary to traditional.

 

Solana and Hercules are two of the items that will be on show at the JBS Couros event showroom. The items undergo a unique retanning process giving them a special touch, while retaining the leather’s original characteristics. The articles are the result of ongoing investment in Research & Development to better understand and fulfill US market requirements. The Company currently operates a leather warehouse in Hickery, North Carolina, speeding up the product sales and delivery process.

“We always come to Showtime, bringing standout, high quality articles. We have been able to meet the requirements of all our customers, large and small. Our decision to give people a more sensory experience at this edition of the show is part of our strategy to innovate as well as the goal of building a closer relationship with the buyers who visit us here each year”, said Max Lapegna, JBS Couros Furniture Sales manager.

 

Conceria Priante, a JBS Couros unit based in Italy focusing on the luxury and premium markets, will also be attending Showtime to present the innovative interpretations of its leather goods, which meld creativity with tradition. Priante is currently an international benchmark as one of the foremost companies in the furniture, leather and fashion segments.

 

Showtime Market runs from June 3 to 6 in the city of High Point – the center of the US furniture industry – North Carolina. The event is held twice a year and attracts more than 800 leather buyers from around the world.

 

About JBS
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.

 

JBS
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996
imprensa@jbs.com.br