Among the main attractions, the business unit will display the new Authentic – Deep Into Nature collection
São Paulo, August 24th, 2017 – JBS Couros, the largest leather processing company in the world, will be attending the All China Leather Exhibition (ACLE), a major industry event. Every year, the meeting brings together over a thousand exhibitors from 36 different countries, including Spain, Italy, Germany, USA and Brazil. The fair is scheduled to run from August 30th to September 1st, at the Shanghai New International Expo Centre, located in the Shanghai Pudong district.
This year, in addition to the collection’s highlights, JBS Couros will present the efficiency of its global business structure, both in meeting wide-ranging demands from businesses all over the world and in anticipating market trends. ”This diversity helps us detect and develop innovations based on sustainability guidelines, delivering leather from guaranteed sources and adding value to our customers’ products,” says Fernando Bellese, JBS Couros Marketing and Sustainability Manager.
Among the main highlights, the business unit will present to the public its Authentic – Deep Into Nature collection. Developed for the furniture industry, the range was inspired by nature’s four elements (water, air, fire and earth) and highlights leather’s natural beauty. Among its differentials, the collection offers lighter finishes that give the leather sophistication and flexibility, alongside better leather usage, adding value to the end product. ”We believe in leather’s essence and we are constantly looking for unique, natural and timeless styles that add value to our materials”, says Bellese.
Created in 2009, JBS Couros works produces leather in the wet blue, crust and finished product stages for the automotive, furniture and footwear and leather goods sectors. Its global business structure makes JBS as an obvious choice for companies that need high production capacity, quality and guaranteed delivery, allied with innovation, to meet an increasingly demanding market.
JBS is one of the world’s leading food industry companies with approximately 235,000 employees in over 20 countries. The company owns a portfolio of brands that are acknowledged for their excellence and innovation, such , as Doriana, Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 300,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best corporate governance and sustainability practices throughout its value chain and its operational management focuses on guaranteeing high food quality and safety and animal welfare.
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