Company will attend the world’s largest food innovation event with unique stand and special brand activations.
São Paulo, October 6, 2016 – JBS will be attending the 27th SIAL Paris, which is being held between October 16 and 20 at the Paris Nord Villepinte convention center in Paris (France). At its 476 m2 stand, the company will be showcasing some of its main brands, including Friboi, Swift, Moy Park, Seara, Pilgrim’s Pride and Rigamonti, among others.
This unified space means visitors can find out more about the wide JBS product portfolio for all meal occasions. Our commercial teams will be on hand in the same space to facilitate negotiations, which can be carried out on a unified basis.
Tarek Farahat, JBS Global President of Marketing and Innovation, said the company’s stand at the event is a major institutional and commercial showcase. “SIAL Paris is an innovation event for exhibitors from around the world. Attending the fair is essential in order to strengthen our relationship with global clients who will be able to view our portfolio and build closer ties with our sales team. This type of contact will help drive our strategy to improve our understanding of what clients and consumers are looking for from our brands”, said Farahat.
The JBS brands will be running special activation events for stand visitors, including product tasting session. These will include a Moy Park food truck offering visitors a chance to taste the brand’s products.
JBS, a company with over 60 years’ experience, is a food company that manages production platforms and commercial offices in over 20 countries. The company has over 230 thousand staff worldwide, exports to more than 150 countries and serves over 300 thousand active clients globally. JBS has a diverse product portfolio that includes dozens of brands that are known throughout the world. The company is also active in other sectors related to its core business, such as leather, biodiesel, collagen, soaps, glycerin and casings and owns waste management, metal packaging and shipping businesses that support its global operations.
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