The JBS Beef Brazil plant was acknowledged during the Nelore Fest;
The event is organized by the Brazilian Nelore Breeders Association and is considered the Oscar’s of cattle breeding
São Paulo, December 26, 2018 – The JBS Beef Brazil unit in Naviraí (MS) was awarded the gold medal in the Best Cattle Purchasing 2018 category during the Nelore Fest in São Paulo (SP), part of the Nelore Quality Circuit. Considered the Oscar’s of cattle breeding, the event handed awards to the best Nelore breeders and selectors, as well as feedlots and meatpacking businesses.
The award is part of the Nelore Quality Circuit, created19 years ago by the Nelore Breeders Association (ACNB), providing a set of regulations describing a number of steps breeders and companies should comply with resulting in a points total based on the quality of carcasses from each slaughtered animal. This is the third time the Company has won the award.
JBS won the award for consistently achieving the most consistent volume, quality and homogeneity of slaughtered animals throughout the year. “We are very proud to receive this national award, proving everyone’s commitment at the Naviraí Sourcing plant during 2018 and encouraging us to do our very best in the year to come. We must thank the Nelore breeder family, which is a very important part of the livestock industry”, said Robson Procopio, unit manager at JBS Naviraí.
Eleven lots, nine cattle breeders and 1,040 head of cattle were involved in the Naviraí phase of the circuit.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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