The Company’s involvement in the Agro Against Cancer campaign saw donations
to the hospital top R$ 220 thousand in the first five months of the year
São Paulo, June 24, 2019 – 2019 has been a good year for Friboi in the Agro Against Cancer campaign, JBS’ beef unit, which was created to raise funds for the Hospital do Amor in Barretos (SP), Latin America’s largest specialist cancer center treating over 4 thousand patients every day, free of charge.
Friboi acts as a channel through which its cattle suppliers can donate R$ 1.00 for every animal they negotiate with the Company. Over R$ 220 thousand was donated over the first five months of the year. This represents a 372% increase compared to the same period in 2018. The number of cattle breeders taking part in the program also rose. Now there are 44% more cattle suppliers engaged in the campaign.
Na campanha, a Friboi trabalha e serve como canal para que seus fornecedores de gado possam participar do programa com a doação de R$ 1,00 por animal negociado com a empresa. No acumulado dos cinco primeiros meses do ano, a ação destinou mais de R$ 220 mil ao hospital. Crescimento de 372% na comparação com igual período de 2018. O número de pecuaristas participantes também vem registrando crescimento. Somente neste ano foram 44% mais fornecedores engajados na campanha.
“The number of participating cattle breeders is growing and we are proud to be part of such a great cause”, said Renato Costa, Friboi’s president. “This 200% increase in the month of May, when we raised almost R$ 50 thousand, is a very positive growth curve. All cattle breeders are welcome to join the cause”, he said.
Cattle breeder Rubikinho Carvalho, project coordinator at Hospital do Amor, believes the rise in donations driven by Friboi is making a big difference to the hospital’s funding. “We are very happy that the campaign is gaining momentum and grateful for the Company’s efforts, engaging one of Brazil’s most important industries”.
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production units in Brazil.
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996