SEARA LAUNCHES FITNESS READY MEALS WITH NO PRESERVATIVES

The low calorie range has six different flavor options, including one vegetarian, introducing new products to the segment

 

Sao Paulo, August 2, 2019 – A busy life often prevents people from enjoying a healthy and balanced diet. A survey* in Brazil indicated that 32% of interviewees find it hard to eat healthily away from home. Another study** found that consumers increasingly look for individually-wrapped products with natural additives and ingredients made for oven or microwave cooking. In response to consumers’ demands, Seara Alimentos, the company with the largest chilled ready-meal portfolio in Brazil, launched Seara Rotisserie Fit, a low-calorie, low-sodium, preservative-free range made using fresh ingredients.

 

According to José Cirilo, managing director of Marketing at Seara Alimentos, the Company is constantly investing in innovation and technology, following global food and service trends: “We focus on offering options that match consumer trends and requirements, showcasing the quality and variety of our broad portfolio. This new range is for people who want good-tasting food that is also healthy.”

 

The six flavor options introduced by Seara Rotisserie Fit are ready to cook and go from fridge to microwave and then the table in only a few minutes. The products are made with ingredients that can be found in any kitchen and should be stored in the refrigerator. The dishes are easy to heat in the microwave and are ready to eat when the packaging whistles. They are all made using ingredients you can usually find at home, olive oil (not butter) and light salt, while some include grains like quinoa and chia, and a mix of vegetable. The meals are also vacuum-packed to preserve flavors without needing added preservatives or flavorings.

 

Check out the options that are already available at major supermarket chains in the states of São Paulo, Rio de Janeiro, Santa Catarina and Paraná and set to arrive in other states by the end of the year:

 

  • Chicken and Sweet Potato
  • Chicken with Quinoa and Vegetables (carrot, manioc and zucchini)
  • Oriental Chicken with Broccoli and Carrots
  • Mushroom Stroganoff with Wholegrain Rice
  • Chicken in a Herb and Chia Sauce with Wholegrain Rice
  • Chicken in a Vegetable Sauce with Wholegrain Rice

  

Seara Rotisserie Fit is part of Seara Rotisserie, a chilled ready-meal range launched in Brazil in 2018 that, thanks to an exclusive Seara technology called PowerVac, won first place in the Most Innovative Food Product category at the FI Innovation Awards, which is organized by FISA (Foodingredients South America) and is South America’s biggest food industry event.

 

 

*According to the Dining Out Trends survey carried out in Brazil and published in August 2017.
**According to a study published by Brazil Food Trends 2020, on the current Well-Being, Healthiness, Convenience and Practicality trends.

 

 

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About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.

 

JBS
Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996
imprensa@jbs.com.br