JBS COUROS LAUNCHES SUSTAINABLE LEATHER RANGE WITH A NEW PRODUCTION CONCEPT
JBS Couros, the world’s largest leather processing company, will be unveiling a new concept at the APFL fair in Hong Kong: its Kind Leather range of sustainable leather.The new range is the result of two years’ research and development driven by current and future consumer requirements. The fair will run from March 13 to 15.
“Kind Leather will revolutionize the industry, changing the way leather is made globally and building a closer connection to consumers”, said Roberto Motta, CEO of JBS Couros.
The new leather is made using an innovative process and a more efficient format, providing several environmental, social and economic benefits based on intelligent use of raw materials and resources.
“Leather is an organic and highly durable product. But what makes Kind Leather truly sustainable is the way it is processed, using only those parts of the hide best suited for leather. We were able to create a higher quality product while avoiding waste and using fewer products to treat the hide”, said Fernando Bellese, Marketing and Sustainability manager at JBS Couros.
Kind Leather also provides additional sustainability through its end-to-end traceability program, which gathers data throughout the leather production chain, from the farm to the end product.
This change in the production process also boosts productivity from leather cutting machines and finishing plants, improves hide use and guarantees more ergonomic working conditions.
JBS carried out productivity tests in partnership with companies involved in the leather cutting process, focusing on the automotive market, showing the new system improves yields by up to 10 percentage points compared with the traditional industry models. Another benefit of sustainable leather is that natural hide components that were previously discarded, or turned into goods offering little added value after processing, can now be used elsewhere to make food items, such as bovine collagen, or beauty products.
The Kind Leather logo unites aspects of nature with the new leather cutting characteristics. “Our goal is to show the product has sustainability running through its DNA. This brand embodies a new way of producing this sought-after yet traditional raw material”, said Bellese.
The executive also said the range’s next step is to find strategic partners who share JBS Couros’ principles and goals to bring Kind Leather to end consumers.
Kind Leather in numbers
- 65% fewer CO2 emissions in wet-blue leather transportation by reducing the number of trucks needed to ship the product;
- 2% less water and a 20%drop in energy used during the tanning process;
- A 28% reduction in finishing products used;
- Up to a 45% decrease in trimming waste from leather cutting;
Source: Portal CarneTec Brasil